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  • Writer's pictureAlyssa Pye

The Ever-Changing Instagram Algorithm

Updated: Jun 12

As a social media and marketing manager, I'm always on the hunt for fresh ways to make the ever-elusive Instagram Algorithm happy. You know, that fickle social media deity that seems to change its mind every other day. No matter how many hashtags or trendy audios you throw into the mix, getting a wider reach feels like trying to catch smoke. Why? Because the Instagram Algorithm is a shape-shifter, always keeping us on our toes.

All those tips and tricks you thought were golden? Well, chances are they're already gathering dust in the digital attic. But don't fret! I'm here to spill the beans on some tricks I've dug up to win over the Instagram Algorithm in October 2023.

1. Streamlined Hashtags for Impact

In yesteryears, hashtags were the golden ticket to expanding your audience. Nowadays, it's all about keeping it concise. Using a mere 3-5 hashtags works like magic to win the algorithm's favor. Instead of cluttering your post with a laundry list of tags, focus on crafting captions that genuinely resonate with your content. Throw in some engaging calls to action, and you're on your way. When your caption aligns seamlessly with your post's niche, it serves as a beacon for users genuinely interested in your brand, guiding them right to your content.

2. Boost Accessibility for Algorithm Love

Making your posts accessible isn't just about inclusivity; it's also a secret handshake with the Algorithm. Go the extra mile by adding an accessible caption. Simply navigate to advanced settings, hit accessibility, and write alt text before sharing your post to your feed. This not only aids those with disabilities in comprehending your content but also gives a nod to the Algorithm's preferences.

3. Spark Engagement and Clicks

Want to see those engagement numbers take flight? Encourage your followers to ask questions and interact with your posts. It's all about fostering interaction without requiring your viewers to invest too much time. Use those nifty poll, ask a question, slider, and "add yours" stickers in your Instagram stories. These little wonders generate clicks and interactions without demanding that your audience dive into lengthy paragraphs. After all, Instagram scrolling is often an exercise in brevity!

4. Embrace Your Reel Identity

While riding the wave of popular Reel trends and audios can certainly boost your views, it might not be the hottest strategy in late 2023. The Algorithm is now scouting for micro-influencers and the next big trend, not just what's already in the limelight. Try experimenting with mid-size audios or soundbites that have roughly 1,000 uses. Don't hesitate to unleash your creativity with original video ideas and sounds. Sometimes, it's about being the trendsetter, not the trend follower. Let your content be the spark that sets the Instagram world ablaze!

I hope these tips will come in handy for beefing up your Instagram audience and getting those engagement numbers up. Just remember, Rome wasn't built in a day, and neither is a popular page. Try and make it a habit to incorporate these tactics in daily posts and stories. Thanks for taking the time to read, and here's to a successful journey in the world of social media marketing!


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